A lot of confusion and greenwashing in the flooring market has prompted Cavalier Bremworth to become the first broadloom carpet company to have sales executives go through the Green Star Accredited Professional Course run by the Green Building Council of Australia. The motivation behind the move was to make specifying carpet for Green Star projects much easier for retailers and specifiers.
The course helps professionals in the construction and interiors sector understand how to effectively implement Green Star tools on their projects. As a result of the training, the Cavalier Bremworth sales team can now offer expert advice on specifying carpet as part of a Green Star Office project.
Sydney-based General Manager for Cavalier Bremworth, Cathy Howitt, led by example and is now a Green Star Accredited professional along with her Sydney sales executives Kym Webster and Stefano Di Giovanni. Margaux Bonne from Victoria, Michelle Rossi in Queensland and Tim Elsden in Adelaide are also accredited.
of confusion due to a variety of online tools used to list 'green' products and an assumption by many that all are created equal," said Howitt. "Only those that carry Good Environmental Choice Australia (GECA) accreditation are recognised as environmentally innovative and therefore gain the maximum 100% on the Green Star materials calculator."
"We're very passionate about walking the talk and being at the forefront of sustainability - it fits with our philosophy of leaving a gentler footprint with every step."
She said the entire Cavalier Bremworth carpet range carried GECA accreditation which made specifying it easy - all that is required is the GECA certificate for the relevant product which can be found on the company's website.
"One download can complete the flooring requirements component for any Green Star project."
"Every Greenstar project has its unique challenges, so if we can make the flooring aspect of the project simple to manage and easy to gain points for, then that makes life less complicated for all."
Source: Cavalier Bremworth
Monday, November 21, 2011
Cavalier Bremworth Gets Its Own Green Star Accredited Professionals
4:48 PM
Floorwise Commercial Flooring WA
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